Jun 18, 2022
In General Discussions
Controversially, it may be the rise of technology that contributes to overcomplication. The main function of PPC tools and software is to save your time and simplify your work. This is the Industry Email List only reason we built our own platform, Adzooma. When it comes to keyword research, there are loads of fantastic tools out there that can generate keyword ideas instantly. But the amount of data and results you get from it is ready to be too complicated. Enter Industry Email List your main topic and they can instantly spit out a thousand or more keywords to target. In fact, SEMrush's Keyword Magic tool promises "10.5 billion semantically related, long-tail keywords." Sensational. It's crazy! In which campaign would you use so many keywords? I dread to think of the ad groups that would be created to accommodate something close to Industry Email List a thousand keywords. And you too. Google recommends that Industry Email List you use no more than 20 keywords per ad group. 20 is a maximum here. You don't have to hit this. Smaller, targeted ad groups will win by blindly hitting every keyword variation under the sun. Everytime. Now, these tools are perfect for finding keywords. But if you start researching every variation that comes along… well, you're just making your life harder. Don't get caught up in the small details. Keep it Industry Email List simple and stick to smaller, well-organized keyword lists for specific ad groups. What happened to common sense? Life would be much better if more people used their common sense. But don't worry, we're not going to launch into a full complaint about the current state of the world. This Industry Email List is neither the time nor the place. When linking PPC, common sense is needed to group keywords into simple, closely related ad groups.