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Md Robiul Islam
Apr 07, 2022
In General Discussions
In the double eleven krypton gold war in full swing, make-up is still the hot category this year, and the one that holds the top spot is none other than Estee Lauder. According to Tmall data, Estee Lauder achieved a transaction volume of nearly 500 million in just 25 minutes from the start of the pre-sale, exceeding last year's double 11 full-day transaction volume. The first day achieved a transaction volume of 587 million yuan, far away from Leave Lancome, L'Oreal, SK-II and other brands behind. (The picture comes from the Internet) Because of the industry attributes and as a loyal user of Estee Lauder for many years, Estee Lauder's brand rejuvenation marketing Bulk SMS Service strategy has been the focus of my attention in recent years, so I want to take advantage of the opportunity of Double 11, from the perspective of brand launch strategy, to dig deeper 's marketing strategy#, chat with everyone. How does Estee Lauder do it? After layer by layer analysis, I think it can be summarized into the following three points: Hand in hand with popular traffic stars, Samsung endorsement matrix = Wang fried combination Deeply cultivating social media platforms, "pyramid-style" heavily betting on KOLs to bring goods E-commerce drainage + large discounts, the two-pronged approach forms a crit So, let's dismantle in detail, how these investment strategies play a role in Estee Lauder's double 11 sales growth. The blessing of the three major traffic stars = Wang fried with goods combination Founded in 1946, Estée Lauder is 73 years old this year. For a long time, Estee Lauder has won reputation for its anti-aging skin care products, but it has also solidified its image into a brand that women over 30 can only use.
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Md Robiul Islam
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