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reyadhossin1252542
Apr 11, 2022
In General Discussions
SEO is one of the best investments you can make in digital marketing. Getting to the top of Google is not easy, but the organic traffic and visibility you get in return are worth all the efforts. There are many aspects that contribute to improving on-page SEO . Once you're done with the basics like optimizing keywords, titles, and URLs, you have a whole world of advanced SEO techniques to give you the final push, so let's see how you can get started on your on-page SEO! to the next level! Do you want to individual email list improve your SEO positioning and also your Inbound Marketing strategy ? Click here and download our free ebook 7 advanced on-page SEO techniques for your website 7 Advanced On-Page SEO Techniques 1) Do an audit of your on-page SEO To be able to do advanced on-page SEO , the first thing is to detect which are the aspects to improve. For this reason, my first recommendation is that you do a monthly SEO audit to see how everything is and detect possible gaps. An SEO audit consists of examining the performance of your site, setting improvement goals based on the results, and designing a plan to help you achieve those goals. To do this, my recommendation is that you start by applying this checklist : Do you have an updated keyword list? User search tendencies can change over time, so it's a good idea to review your research and see if new opportunities have arisen or if there are keywords in which you're not interested in continuing to invest time and resources. With the SEMrush tracking tool you can control the most important keywords for your brand and their evolution, in its free version it lets you have an active project. Do all the pages on your site have a meta title and meta description? Analyze it with the Screaming Frog tool . Are the images on your website optimized with name, description, ALT and caption? Also use Screaming Frog to find out, in its free version it allows you to review 500 pages. Is the URL structure of your website optimized for search engines? Are the texts of your website optimized for SEO ? (Use of keywords, headings, bold...) Does your website include internal and external links?
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reyadhossin1252542
Apr 07, 2022
In General Discussions
The first thing that usually comes to mind when we talk about keyword research is Google. However, on YouTube, which is the second most used search engine in the world, it is also necessary to carry out an SEO strategy to position it. For this reason, we explain how to do a good keyword search for YouTube, what tools you can use and how to do it so that the video marketing strategy is effective. Do you want to know how to create your company channel on YouTube? Improve your notoriety and brand positioning with valuable content. Click here and sign up for our free course. Youtube SEO how to do a keyword search on Youtube What are YouTube SEO and keyword research? YouTube has more than 2 billion users around the world, which makes this platform one of the best places for the individual email list to carry out a video marketing strategy. However, in order for users to find the published content, it is necessary to know YouTube SEO , which implies doing a keyword search. The keywords should be used in the titles, descriptions or information of the channel so that the audience can find that content and also so that YouTube can offer it when a user does a search related to it. It is understood, then, as : SEO on YouTube is the process of optimizing the audiovisual content published on the platform to achieve a position in the organic results of YouTube when a specific search is performed. The keyword research , on the other hand, consists of the detection of interesting terms for the brand and the users, since it is the way in which the content will appear as a result when someone performs a search on YouTube. Why is it important to use YouTube in your marketing strategy? There are several reasons why using YouTube in a marketing strategy is a very good idea, one of the most striking being the millions of active users it has, which makes it possible to reach a large number of audiences regardless of the type of content. device they use . But, in addition, it is a way of creating content that can be reused in other social networks or channels , including the website. In fact, using YouTube to introduce audiovisual material on the web is a way of not slowing down its load, which benefits positioning.
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