Apr 13, 2022
In General Discussions
You see ads on Facebook. Your co-worker mentioned this at a recent team meeting. And maybe you've already read a few posts on the DigitalMarketer blog about them. But I'm not just going to tell you about chatbots. I want to show you the raw, unbridled, high-octane power of Messenger chatbots. I presented 6 proven strategies that I have used, how they work and the results they have given me. Believe me. By the end of this article, you'll be striving to start your own Messenger marketing. This is a tactically focused, unicorn-style article. If you're ready to use your marketing skills in unicorn country, this is what you need. unicorn graphic 1. Create a chat explosion that achieves a 70% open rate. Getting 80% open rates sounds like a stretch, but it's actually normal in the world of Facebook Messenger marketing, AKA Unicorn World. Compare 80% open rates to the average email marketing open rate. What is 5-10% on a good day? Show how Messenger can help your business better than emailThe MobileMonkey chatbot builder has a feature called “chat blaster” which I tried to see if I could get a higher open rate than an email. Blaster chat sends a message to Phone Number List your entire contact list or a segmented group. Here is a chat read rate report that I recently sent. view read rates on an email The 76% open rate is not some kind of data anomaly. This is par for the course with chat explosions. My Facebook page has a large following. But the size of a Page's followers is more of a vanity metric, and it's not as important as engagement levels. But sending a chat blast like above resulted in a huge increase in sessions. View increased sessions Using a chat explosion can increase your engagement rates, keep your contacts active, and ultimately drive more conversions. 2. Forget slow drip campaigns. Use Messenger Drip campaigns instead. For all the talk about email marketing being the old stalwart of online marketing tactics, let's just admit that email engagement metrics can be abysmal. See above. But what about drip campaigns? How to run a successful drip campaign without email? Easy. FacebookMessenger. You can lead a prospect through your campaign in minutes rather than days like with email. Plus, with extremely high engagement rates, I've had much better success than email. Typically, the drip campaigns I use with my Page's Messenger subscribers start with a simple welcome message and a CTA to take the user to my blog.