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Apr 10, 2022
In General Discussions
There are many different types of online marketing available to promote products or services. Direct response marketing is a common strategy used in business as a method of reaching potential customers. Direct response marketing is not to be confused with direct marketing, which is a slightly different strategy. While direct marketing simply involves businesses identifying niche markets and using different methods to promote their products to those groups, direct response marketing places the ball in the consumer's court, creating an attractive offer and waiting to see email list who responds. Rather than taking the extra effort employed in the direct marketing method, those using direct response marketing make use of niche marketing in a slightly smaller way, leaving the bulk of the work in the advertising itself instead of the identification of customers and initiating direct contact. In other words, direct marketers focus a large portion of their money and efforts identifying who to target while those using direct response marketing spend much more time figuring out how to target these customers, meaning putting together attractive advertisements. While niche marketing is used as a large portion of the strategy in direct marketing, direct response marketers use niche markets in a different way. Rather than identifying specific potential consumers and attempting to contact them directly, direct response marketers identify a large demographic of prospective customers and advertise to the group as a whole.
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