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Jul 06, 2022
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Subscribe: Apple Podcast | Google Podcasts | Spotify Visit our Marketing Nerds Archive to listen to more Marketing Nerds podcasts! In this episode of Marketing Nerds, Mary Bowling of Ignitor Digital and LocalU sits down with SEJ Editor-in-Chief Kelsey Jones to talk about local SEO and what businesses should focus on when optimizing their local presence. They also talked about how new voice and mobile search technology is influencing local SEO and which review sites businesses should focus on. Finally, Mary and Kelsey discussed content marketing for local SEO and what kind of content will drive customers to your website. Mary Bowling explains how to optimize local SEO, including voice and mobile search Here are some transcribed remove background from image excerpts from their discussion, but be sure to listen to the podcast to hear it all: Advertising Continue reading below What businesses should do about local search Well, the local SEO you usually need to rank well on Google Maps to get into local PACS. If you are a brand new business, you need to work on both sides of this equation. You have to do everything we SEOs know how to do to try to rank well organically in Google. Next, we need to layer the things we need to do to rank well in Maps. If we can put that together, then we have our best chance of showing up in those local PACS. What you want to do locally is that you want to make sure that your Google My Business listing is as complete and accurate as possible, and that the information you put there matches what's on your website. You want to make sure that Google sees consistent data about your business from trusted places on the web and also trusts sites off the web. Next, you need to make sure your website clearly communicates to search engines and your human visitors where it is and what you're selling. Advertising Continue reading below Sometimes it's not really clear to people when they look at a local business's website. People assume too m
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sanzida aktar
Jul 06, 2022
In General Discussions
Launching a successful rebranding campaign can seem like a terrifying and daunting task, especially when you think about the potential risk to your SEO rankings. The last thing you want to do after building your SEO is lose all that progress because you decided to change your business name. Fortunately, declining SEO rankings don't have to be a byproduct of brand switching, as long as you do your research. Always take the necessary steps for a smooth transition and don't be afraid of a little effort and hard work. Your business will thank you in the end when your SEO doesn't drop dramatically immediately after introducing your new brand. Your Top 7 SEO Considerations When Rebranding Read below to find out what are the first steps to remove background from image take when considering switching brands. Advertising Continue reading below 1. Try to keep your original domain name This is the best way to start switching brands; it keeps the process simple and has the least chance of damaging your SEO rankings. That being said, we understand that keeping the same name isn't always possible or practical. This is especially true when changing brands. Too often, a business name is exactly what needs changing to give your business a makeover and a fresh start. Just make sure you understand that if you decide to change your domain name, you run the risk of losing a lot of search engine traffic. If you feel you need to make the switch, carefully read the next step on preserving your original content and don't skip the redirects part. You can also read this article to learn more about the necessary steps to follow when changing your domain name. 2. Preserve your existing content as much as possible Even if you have to completely revamp your business name and website, try to keep your original content as best you can. If you feel you need to create new content, try to faithfully reproduce your old elements. T
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