22. Page Load Speed via HTML: Both Google and BING use page speed as a ranking factor. Search engine spiders can judge your website speed fairly and accurately by the HTML code of your page. 23. Speed of page load via Chrome: Google also uses Chrome user data to better handle page load times. In this way, they can measure how fast the page actually loads in front of the user. 24. Use AMP: While not a direct Google ranking factor, AMP may be required for Google News Slides to rank on mobile. 25. Search Match: Does the content of the web page match the "content" the user is searching for? If so, this page may get a keyword ranking boost. 26. Google Hummingbird: This “algorithm change” helps Google move beyond keywords. Thanks to Hummingbird, Google can now better understand the topics of web pages. 27. Duplicate Content: Identical content on the same website (even slightly modified) can negatively impact a website’s search engine visibility.
28. Rel = Canonical: When used properly, using this tag can prevent Google from penalizing your site for duplicate content. 29. Image optimization: Images send important relevancy signals to search engines through filenames, alt text, descriptions, and titles. 30. Content recent processing: Google Caffeine update supports recently published or updated content, especially time-sensitive searches. Highlighting the importance of this factor, Google email list shows the date when certain pages were last updated: 31. Magnitude of content updates: The importance of edits and changes is also an update factor. Adding or removing an entire section makes more sense than adjusting the order of a few words or fixing a spelling error. 32. History page update: How often does the page update over time? Every day, every week, every five years?
The frequency of page updates also has an impact on freshness. 33. Keyword Prominence: The presence of a keyword in the first 100 words of a page’s content is associated with a Google first page ranking. 34. Keywords included in H2, H3 tags: The presence of your keyword in an H2 or H3 subheading can be another weak signal of relevance. In fact, says Google employee John Mueller: "These HTML title tags help us understand page structure." 35. Outbound link quality: Many SEOs believe that linking to authoritative sites helps send a trust signal to Google. A recent industry study also confirms this. 36. Outbound Link Topics: According to the Hillop algorithm, Google can use the content of the pages you link to as a relevant signal. For example, if you have a page about cars that links to a movie-related page, this might tell Google that your page is about movie cars, not cars. 37. Grammar and spelling: Correct grammar and spelling is an important signal, although Katz gave mixed messages a few years ago on whether or not it matters.