Generally the simpler the better. You want major factors and hope for major differences between groups. Build marketing personas in 3 steps Download eBook Map the buyer's journey Use another chart to chart the stages a buyer goes buy email database through from identifying a need to buying. This provides the framework for creating the right marketing content at the right time during that buyer's journey. The steps below illustrate the journey of a marketer who has a problem:
She needs to generate more leads. Once this problem was identified, it began to consider changing its marketing automation platform. In step 3, she has a shortlist of features she wants and she thinks about which vendors she will go buy email database with. So far, his journey has been entirely online. Her opinions were formed by the content she found when she searched for a solution. Example of purchase journey If you create a card like this for each of your characters, you'll find it easy.
Build a content plan Using the buyer map, you can assign relevant content to each stage of each persona's journey. If we look at the example above: Step 1: We would work to attract this buyer with social media and advertising; we'd make sure buy email database our web copy answered the question "How can I generate more sales-ready leads?" So when the buyer did a search, our page was returned. Step 2: