Someone who "can demonstrate the specific skills involved in storytelling with [complex] data, either verbally, visually, or - ideally - both" (Harvard Business Review)Together, these "three amigos. Job Function Email List of content marketing," as content engineer Cruce Saunders refers to Job Function Email List provide a powerful boost that can increase the efficiency and effectiveness of content marketing. Let's take a look at this role and how marketers can work with it.
HANDPICKED RELATED CONTENT: Recruit 4 Uncommon Content Marketing Roles What content strategists do As senior director of content strategy in global health sciences at The Job Function Email List Medicines Company, Buddy. Job Function Email List Scalera characterizes his role as a "super strategic connector." That is, content strategists work with people across creative and technical teams to plan, create, deliver, and manage.
Content assets across channels, audiences, goals, and departments. superconductor. That sums it up. Large organizations with complex content strategies need individuals or teams dedicated to Job Function Email List content strategy. Job Function Email List Small organizations may require that people in other roles (marketers, for example, or brand managers, project managers, managing editors, or administrative assistants) integrate content strategy into their work.