Creating a content strategy isn’t just about planning what to do. You also need to consider how to execute your plan.
In other words, you need to ask yourself: “what resources will I need?”
You can group these resources into two categories:
People. Who do you need to hire, and what skills do you need?
Products and services. What tools or services will you need?
For example, say we wanted to create blog content and YouTube videos for a new brand, we’re probably going to the following people at a bare minimum:
Blog content writer(s)
Virtual assistant (VA)
We’ll also need a few products and services, including:
The workload like this whatsapp number list allows both the vendor and the affiliate to focus on. Clicks are the number of clicks coming to your website’s URL from organic search results.
Ahrefs for researching topics
Wordable for uploading blog posts
Grammarly for editing content
Adobe Premiere Pro for editing videos
Adobe Photoshop for designing blog post images
Camera, tripods, lenses, mics, and other recording equipment
Here’s our completed canvas:
Having a content strategy is invaluable for keeping your content creation efforts on track and ensuring that the content you create has a purpose. After all, it’s super easy to fall into the trap of creating content just for the sake of it.
If you’ve already created your content strategy, the next step is creating a content marketing strategy and start creating content.