Only CPM can give the answer. Therefore, in the category email list company, as long as it is exposed to the outside world, such as paid promotion, self-media publishing, forced posting on Moments, social reposting, etc., CPM can be used to evaluate the effect. The only difference is that some of them cost money. Some are free. 3. How to improve the conversion of CPM Whether paid or free exposure, the ultimate goal is to convert and monetize. Why is the category email list company's self-media conversion relatively weak.
Because no one likes to watch hard broadcasts, the category email list positioning of the company's self-media content is often as hard as a copper pea. If the boss sees that you are posting content that is not related to the company's products, most of the time he wants to talk to you. In the eyes of the person in charge of the company, the company's self-media should post various honors, qualifications, and praise of the company. This is commonly known as high. Remember, what category email list users like to watch is completely different from what business leaders think users like to watch.
When advertisers put Xiaohongshu online celebrities, the category email list conversion rate is much better than their own media. It’s because the Xiaohongshu internet celebrity speaks human words, and from the perspective of consumers, products can naturally be recognized by consumers. Next, let's take a look at how to improve the conversion of CPM? There are two types of CPM, one is the CPM bought by paying, and the other is the company's new media coolie, which is category email list exchanged for the labor cost. The first one is very simple, optimize creatives, deliver accurate users.