You're specifically answering questions your audience is already thinking about as they scroll through your pages. Think about it. When you end up on a page that asks you to fill out a form, say a buyer's guide, don't you want to learn more about why the guide is valuable to you? Don't you want to know what problem or goal it can help you with? Don't you know what will happen once you hand over your information in exchange for a guide? If your audience is asking, you better answer!
Want to see landing page videos in action? Check this out from our client Mazella Companies, a lifting and rigging company based in Ohio. If you're in the industry mailing list for a crane, wouldn't you feel the need to download this comparison guide? I know I will. So did the hundreds of others who downloaded this guide from Mazella. This video perfectly follows the three-step formula for landing page videos.
They solved the audience's problem/pain point (paid too much for the wrong overhead crane system). They told the audience about their solutions (comparison guide) and how to get one (fill out the form). They explained what to expect after filling out the form (received the guide). Let's look at another actual landing page video example. See for yourself if it follows the three-step formula.