Try it out today! 2. Know What Converts Before You Click “Publish” Marketers are working harder—but for most, results seem to be getting worse. What gives? In an increasingly competitive landscape, you know you’ve gotta put in the effort. You’ll spend hours researching best practices and considering all the different elements. (“Green and orange are both high-converting CTA colors, so I should go with one of those, right?“) But despite this effort, you still wind up guessing what’ll perform best. (“My favorite color is orange—I’ll try that.”) And that’s the crux of the problem.
Marketers are publishing their landing pages without truly knowing what’ll convert their own customers. Christian Krohn, Unbounce customer and Owner, Patient Clicks I have hunches, hypotheses, and ideas of what I think will work well. Sometimes we’re right, sometimes we’re wrong. There have been times when we put authentic images in a landing page to replace a stock photo—a cheesy stock photo—and the authentic photo will do worse than buy email list a stock photo. You never know. — Christian Krohn, Unbounce Customer and Owner, PatientClicks Unfortunately, if you wait to publish your page to see what converts, you’re at risk of squandering your budget.
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And when ad clicks are now coming out at 16 bucks a pop, most businesses can’t afford that kinda testing. You’ll have to bring in a whole lot more conversions to offset those that bounce. Cost per click rising With Smart Builder, you can expect a higher return on ad spend because each decision you make is guided by industry-specific conversion data—not on guesswork, intuition, or what Joe says worked at his last job.