Chevrolet made its first appearance on social Coinbase User List video app Tik Tok with a rebooted version of “My Truck,” the hit song by hip-hop performer Breland. The General Motors brand features its Silverado full-size pickup truck in the Coinbase User List video, while the lyrics mention the Chevy Trucks lineup, per an announcement. Chevrolet posted the video to its TikTok profile page, which launched earlier this month to showcase the carmaker’s latest models and has nearly 140,000 followers.
The music video shows three models Coinbase User List of the Silverado in different settings throughout Nashville, while Breland discusses the background for his hit song and enthusiasm for the brand in a separate video interview. The music Coinbase User List video and recently launched TikTok channel point to how the vehicle brand seeks to target younger consumers who tend to be heavier users of social media. The pandemic has increased people’s time spent watching digital video and connecting through social media,
Making the platforms more significant for marketers looking to reach homebound consumers. Dive Insight: Chevrolet’s music video on TikTok aims Coinbase User List to highlight its brand among a younger generation of consumers who are reaching the age of purchasing their first vehicle. Trucks tend to be more popular with younger adults, as 50% of new truck buyers are between the ages of 25 to 54, compared with 43% of SUV buyers, according to data compiled by digital marketing firm Hedges & Co. The pandemic depressed automotive sales as more people worked from home or were unemployed, but there are signs that demand is recovering as the economy rebounds from lockdowns.