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semrush.com Homepage Articles SEO The fake news epidemic and its impact on local search in 2017 The fake news epidemic and its impact on local search in 2017 Posted: 2020-11-18 pinocchio-toy-lies-fake-news-ss-1920 Fake news and its influence on the election fax number list dominated headlines for weeks as fabricated reporting went viral and election results shocked the nation. But fake news is just one of the tentacles of a disturbing and growing trend of fake media content. The headlines have simply shed light on a
much larger problem: the ease and prevalence with which fake news online is used to manipulate behavior. Manipulation may concern consumer behavior, commercial behavior or the behavior of software triggered by false information introduced into its system. Scammers are highly motivated to take advantage of this – recent reports cite Russian hackers stealing up to $5 million in ad revenue per day by posing as fake users in a system tagged as “Methbot ".